Mannatech
When you compete in a field as crowded as the nutritional supplements business, you need to do something to set yourself apart from the crowd. For Mannatech, Inc the key is a set of ingredients called glyconutrients.
What exactly are glyconutrients? It’s the use of plant extracts to enhance cell-to-cell synergy and overall physical health. It’s a revolution in health and wellness, according to the company.
It’s been a good product line good for the company, which has seen tremendous growth in the last few years. To provide people with these nutrients, Manna Tech has designed a unique combination of plant-based carbohydrates containing the key sugars, or saccharides.
The most popular product is Ambrotose, which costs about $1 a day. A newer product, Ambrotose-AO uses a blend of anti-oxidants mixed with the sugars to boost the immune system and help fight off environmental toxins.
These two products generate half of Mannatech’s revenue. Manatech also sells traditional dietary supplements, weight management and other products.
Many of the Mannatech’s 50-plus products contain traces of glyconutrients.
Mannatech has hired several scientists to examine research on carbohydrate technology and help come up with new products. Plenty of people (over 400,000 customers and sales associates) use products and purchase monthly. Mannatech’s uses a direct sales model to spread the word through personal testimony and their network of sales associates.
Mana Tech offers direct help for its associates, which include enrollment and renewal packs. There are also orientation and training programs, brochures, audio and video, as well as web-based tools, and personalized Web-sites.
Mannatech does business in the United States, Canada, the United Kingdom, Japan, Australia and New Zealand. Most of their customers are from North America, however.
Mannatech’s has a informational website, GlycoScience.com, to share scientific research and other information related to the products.
It hasn’t always been smooth sailing for Manatech, however. Several years ago Mannatech experienced a management and ownership shakeup that left them without some of their co-founders and top leadership. The company’s suffered, with earnings plunging in 2000-01.
Mannatech is located in the Dallas suburb of Coppell, Texas. Mannatech has a network of more than 400,000 sales promoting products such as its GlycoLEAN Body System. The company’s sales have more than doubled to $300 million in the past two years. Its stock price, too, has doubled to a recent $16 per share.